Can I trust this business?
Clear information, credible examples, honest pricing, and a professional experience help customers assess whether a company is right for them.
About ABX LLC
Technology Makes Things Possible. Understanding People Makes It Work.
ABX brings together web design, local SEO, hosting, and practical business technology—guided by an understanding of the people who use them. Based on Florida’s Gulf Coast. Serving small businesses nationwide.
Business understandingHuman behaviorPractical technology
Why we approach business differently
Business starts with people.
At ABX, we believe building a successful business starts with understanding people.
Who's your customer? What are they looking for? What makes them trust one business over another? What keeps them from making a decision?
These aren't just marketing questions. They're questions about human behavior.
A website should do more than look good. It should help people understand what a business offers, find the answers they need, and feel confident about taking the next step.
Experience behind the business
A different background. A practical perspective.
ABX is owned and operated by Dawn Feldpausch, a Licensed Clinical Social Worker, educator, entrepreneur, and business builder with more than 25 years of professional experience.
Years of working with people have shaped how I think about communication, trust, motivation, hesitation, and decision-making. That perspective carries into the way ABX approaches websites, marketing, and customer experiences.
I've also built businesses of my own, including Discreet Therapy and Healing Minds Initiative. I understand the decisions, learning curves, and challenges of developing services, getting established online, managing operations, and figuring out which technology is actually worth using.
ABX brings those experiences together to help small businesses build an online presence and practical systems that serve both the owner and the customer.
Licensed Clinical Social Worker (LCSW)
25+ years of professional experience
Business owner & entrepreneur
Web design, SEO & automation
The psychology behind a good website
What is your customer thinking?
People arrive with questions, concerns, past experiences, and limited time. A useful website meets them where they are instead of making them work to understand the business.
Do they understand what I need?
Good content answers real questions and explains services in words customers understand, not just technical terminology.
What happens next?
Useful navigation, a clear process, and obvious contact options make it easier to move forward without pressure or guesswork.
What we bring together
Business understanding meets useful technology.
Websites are central to our work, but they don't operate in isolation. Search visibility, customer communication, and the systems behind the business matter too.
Website design & redesign
Professional WordPress websites shaped around your services, customers, and the actions visitors should take.
See Web DesignLocal SEO & visibility
Search-aware structure and content that make your business easier for customers and search engines to understand.
See Local SEOHosting & website care
Reliable infrastructure and ongoing WordPress care so the technical side doesn't become another daily job.
See HostingAI automation & voice systems
Practical approaches to repetitive tasks, lead follow-up, AI-powered business workflows, and AI voice automation opportunities.
Discuss AutomationHow working with ABX works
Start with a conversation. Build with a plan.
We don't expect you to arrive knowing which software, features, or services you need. We start by understanding what you're trying to accomplish.
- 1
Tell us about your business
Complete the contact form, or call or text to discuss scheduling a consultation. Tell us what you're building and where you need help.
- 2
Let's understand the goals
We'll discuss your customers, current website or systems, priorities, timeline, and budget.
- 3
Review a clear recommendation
If there's a good fit, we'll explain a practical approach, proposed scope, pricing, and the next steps before work begins.
- 4
Build, review & move forward
Once approved, we complete the agreed work, provide opportunities for review, and discuss launch or appropriate ongoing support.
Let's talk about your business
Have a business idea or a project in mind?
You don't need to have everything figured out. Tell ABX what you're working on, and we'll start there.
Complete the Contact Form
Call 813-358-7644
Text 813-358-7644
Based on Florida's Gulf Coast. Serving small businesses nationwide.